Skills used on this project : WordPress, Elementor, Adobe Creative Cloud, Google Ads, Google Workspace
I had the pleasure of collaborating with a new pizza restaurant in Paris to revamp their brand identity and establish a strong digital presence. My comprehensive approach encompassed the creation of a cohesive visual identity, implementation of effective digital marketing strategies, and the development of a user-friendly website.
Key Achievements
Crafted a Compelling Brand Identity: I meticulously crafted a unique brand identity that perfectly captured the essence of the restaurant’s culinary offerings and ambiance. This involved designing a captivating logo, selecting a harmonious color palette, and developing consistent branding elements for both physical and digital touchpoints.
Devised a Winning Digital Strategy: To maximize the restaurant’s visibility and attract a wider clientele, I devised a comprehensive digital strategy. This included setting up and optimizing their Google My Business profile, integrating them with UberEats for online ordering and delivery, and implementing effective social media marketing campaigns.
Streamlined Online Reservations: I streamlined the reservation process by implementing a user-friendly online reservation system. This allowed customers to conveniently book their tables at their preferred time, enhancing their overall dining experience.
Designed a Seamless Website: Leveraging the established brand identity, I designed and developed a visually appealing and user-friendly website. The website seamlessly integrated with the restaurant’s online ordering and reservation systems, providing a cohesive and engaging digital experience for customers.
Ensured Ongoing Maintenance and Support: To ensure the website’s optimal performance and continued alignment with the brand’s evolving needs, I provided ongoing maintenance and support services. This included regular updates, bug fixes, and content enhancements.
Skills Demonstrated
Branding and Identity Design: Expertise in creating cohesive and impactful brand identities that effectively communicate a brand’s essence across various touchpoints.
Digital Marketing Strategy: Proficient in developing and implementing comprehensive digital marketing strategies to enhance brand visibility, drive traffic, and achieve business objectives.
Website Design and Development: Proven ability to design and develop user-friendly and visually appealing websites that align with brand identity and business goals.
UX/UI Design: Expertise in crafting intuitive and user-centered user experiences (UX) and user interfaces (UI) that optimize website usability and engagement.
Technical Skills: Strong technical skills in website development, including proficiency in HTML, CSS, JavaScript, and WordPress.
Personnal Reflection
This project exemplifies my ability to provide comprehensive branding and digital solutions that help businesses establish a strong online presence and achieve their marketing goals. Through my creative vision, strategic thinking, and technical expertise, I successfully transformed this Parisian pizza restaurant into a thriving digital brand.